Welcome to Roberts Creek, BC Canada

At Shaffer Farms, growth is more than a goal—it’s a principle. We thrive in three essential realms: Ocean. Land. Business. Together, they form a balanced portfolio rooted in sustainability, innovation, and opportunity.

From the rich tides of the Pacific to the fertile soil beneath our feet, and into the bold ventures we build, every facet of Shaffer Farms delivers value. Whether it's harvesting seaweed, crafting fine ceramics, developing augmented reality platforms, or pioneering eco-friendly straws, we don’t just grow products—we grow possibilities.

🌾 SHAFFER FARMS

Parent Company | Legal Entity | Creative Engine

Registered under Canadian business law with BN for financial, legal, and tax reporting.

Everything starts here.

🧭 SHAFFER FARMS BRAND ECOSYSTEM

A suite of interconnected ventures operating under Shaffer Farms as DBAs. Each brand has a distinct purpose, but all serve a shared mission:
To build sustainable commerce through narrative, craft, and community.

🗞️ JUST GERALD MAGAZINE

Tagline: Have Your Best Day Ever

Regional lifestyle guide built from bulk Google Maps review synthesis.
Creates curated, 50-second review videos for print, digital, and AR formats.
Distributed across local venues and Squintwerks Network.

📲 SQUINTWERKS NETWORK

The AR-Powered Portal to the Real World

Mobile app that brings physical businesses to life through AR activations.
Used for distributing magazine reviews, video features, and local experiences.

🏺 ALEX CERAMICS

Functional Art from the Ground Up

In-house ceramics studio crafting custom mugs, plates, and branded artifacts.
Used in content, event storytelling, and branded merch.

🔲 CRATE & BLOCK

Where Wood Meets Wild Ideas

Pet project turned artisan fabrication unit.
Focuses on wooden packaging, art installations, and creative object production.

🌊 SHAFFER FARMS SUNSHINE COAST SEAWEED

Fermented. Local. Smart.

Seaweed products for culinary use, wellness, and sustainable packaging inputs.
A regional innovation rooted in ecological respect.

🍸 NATURALLY STRAWS

Original Rye Grass Straws. Designed for the Cocktail World.

100% biodegradable. 100% style.
The OG of eco-straws—used in top bars and branded sets.

🐾 WEST COAST WILDLIFE

Community & Conservation in Harmony

Supports regional wildlife storytelling, eco-tourism, and community stewardship.
Also a content platform for connecting audiences to the land.

🔄 ECOSYSTEM STRATEGY

Each brand works in tandem:

Magazine features lead to real-world activations via Squintwerks.
Ceramics and Straws become physical extensions of the narrative.
Seaweed, Woodcraft, and Wildlife build your ethical and sensory halo.
It’s not just a business—it’s a living, growing world.

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